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Lambay Irish Whiskey at Moscow Bar Show 2019

Lambay Irish Whiskey in partnership with Camus Russia and Luding Wines & Spirits were invited to attend Moscow Bar Show 2019. It was our first foray into a Bar Show of this size. The team at Lambay wanted to deliver a disruptive sensorial experience and immerse bartenders into the curious and eccentric world of Lambay Irish Whiskey.

Hosted by leading drinks Brand Ambassador Vladimir Crane, over 550 bartenders boarded our ship over 3 days and were carried across the sea to Lambay Island, Ireland.  Welcomed by audio sounds of Lambay sea waves, Gulls and Kittiwakes from the island, guests were immediately brought to our curious world through immersive storytelling and whiskey tasting masterclasses.

Moscow Bar Show (MBS) is the leading exhibition of the bar industry in Russia. For 7 years Moscow Bar Show has been shaking the country’s bar culture, destroying myths and delusions in the heads of bartenders and managers.