London Spirits Awards 2021
Lambay Whiskey Wins Double Silver at London Spirits Competition 2021
The medal is an ultimate endorsement in the global spirits industry and Lambay Whiskey scored highly in the three judging aspects of quality, value, and packaging.
The London Spirits Competition stands apart from other spirits competitions by awarding spirits for their drinkability. Where other competitions focus solely on technical competence and distilling prowess, the London Spirits Competitions goes further to evaluate a spirit for its all-around excellence – in the way it tastes, looks and the value it provides.
They believe that this golden triangle makes spirit drinkers more likely to buy and drink the spirit either from a retail store or at a bar or restaurant and want to laud this.
CEO Sid Patel of event organizer Beverage Trade Network mentions that “Spirits brands consumers are looking for an-round experience when drinking a spirit. The spirit needs to hit all the right notes to be enjoyed again and again. So at the London Spirits Competition, we evaluate spirits that contribute to a spirit’s overall drinkability. Along with the quality, spirits are assessed for their appearance and value.”
The judging panel of 2021 was drawn from leading spirits industry professionals with direct commercial buying responsibility. This establishes the winners at the competition to be agreeable to the on-premise trade and consumer alike. Spirits were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, while spirits that scored 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to spirits that score between 65 & 75.
The extremely qualified judges, the chance to compete with thousands of excellent spirits from around the world, and the stringent judging criteria of quality, value, and packaging make an award from the London Spirits Competition a coveted one. “We are pleased that our Lambay Whiskeys performed so well at the competition,” said Jean-David Costerg Managing Director LIWC. “These Silver medals demonstrate that the spirits we are making are the kind that our distributors, bar managers, and mixologists want to stock, and spirits drinkers enjoy drinking.”
This comes at a great time of year when the drinks industry is re-emerging and hospitality slowly reopens in the UK. Lambay Malt Irish whiskey launched last September during a pandemic and has already scooped 2 Gold Medals at Spirit Selection Awards and World Spirits Awards 2021, this Silver and a Bronze at the World Whisky Awards 2021.
Discover more about our Lambay Malt Irish whiskey here.